Your Styling Team:

Founder, Chief Confidence Officer, and LA Lead Stylist, Sahra:

I’m a stylist, a mom, avid traveler, and animal lover who has spent the last 18 years in various roles in the fashion industry, from model to buyer and, as of the past 8 years, personal stylist. Like very few people, I always knew what I wanted to do in life. I’m a classic millennial who grew up on Lizzie McGuire, except that I would sit and draw outfits that I thought the characters would wear. As a young teen I fell into modeling, splitting my time between Boston and NYC. After graduating high school early and against my family’s wishes, I pursued a degree in fashion merchandising from New York City’s LIM College.

 I graduated with my degree in Fashion merchandising with a minor in visual merchandising, and a deeper love for the transformative industry and the history of fashion. I worked as a menswear buyer for a major online retailer, followed by working in international wholesale for a major brand, and then back to buying for a women’s boutique.

I’ve been a stylist for the past eight years where I’ve honed my craft, getting my color analysis certification and a denim certification. Today I’m a fashion contributor for Kron4 News, have penned articles for NY Mag, The Strategist, and the East Bay Times, and have been featured in numerous major publications including People Mag, Bustle, Real Simple, and more. I’m proud to say I have helped hundreds of women save up to 10 hours a week, make getting dressed a mindless task, and finding the right outfit formulas to always look put together for their most confident self - and I’m so dang happy to do what I love everyday.

I am also available for speaking engagements and podcasts and is an expert in image consulting, trend forecasting, and, of course, all things relating to style and the fashion industry. For inquiries, please email info@shopthe.city

SF Lead Stylist, Maria

Hey there! I’m Maria - lover of food, pop culture deep dives, and recreating all my favorite early 2000s fashion moments (yes, including every Lizzie McGuire outfit). After 10+ years in Corporate America, I finally swapped office attire for my true passion - helping people look and feel their best. Over the past year, I’ve done everything from retail to buying, but personal styling is where my heart is. I believe fashion is a confidence booster, a form of self-expression, and, most importantly, should be fun. Let’s create a wardrobe that makes you feel like that girl - whatever that means for you!